k2b Mentoring

During the program both the graduate and participating companies have access to a marketing mentor to assist in the development and implementation of commercial marketing knowledge and marketing programs.

The marketing mentor will guide and show the company and graduate how to undertake marketing tasks, not actually do them. Assisting the mentor are marketing coaches who are bought in on an as needed basis to provide expertise in specific areas of marketing.

Hands on assistance for graduates and companies will be provided by a number of different experts in their respective fields. Suzi Watral, an experienced marketer provides the majority of marketing mentor services for the program participants.

k2b Workshop Trainers

The graduate and a senior company representative must also participate in marketing skills training in identified marketing areas. Workshops are presented by the best in the field marketing professionals delivering practical, commercially tested and useful tips and insights.

The workshop trainers have included:

• Greg Hudson - SCA Marketing
• Keryn Nylander - Nylander Consulting
• David Berechree - KPMG
• Barbara De Graff - Edentity
• Vanessa Stevenson - The Necessary Group
• David Reed - Reed McKibben
• Cam Wayland - Channel Management