While working with their selected Tasmanian ICT or Science and Technology company the graduate and a senior representative are required to undertake specific marketing skills training.
These are privately held workshops on identified marketing subjects that the company needs to learn and understand about and where the graduate needs to take their academic knowledge and apply it commercially to their host company.
The workshops are not just for the graduates.
The workshops are mandatory to attend and are delivered by marketing professionals with extensive hands on commercial marketing experience.
The topics covered include:
- Starting on the Markteing Strategy and Plan - understanding your market - developing an industry analysis and identifying the industry structure
- Market Analysis - market structure, size, market share, market trends
- Customer Analysis - client types, mandatories, buying process, triggers, behaviours, KBRs
- Competitor Analysis - who, where, competitive advantages, FABs, warfare tactics
- Key Company Marketing Strategy - strategic intent, mission, values, objectives, KPIs
- Developing the Marketing Plan - positioning, branding, differentiation and the 7P's
- Marketing Tools and Implementation - promotion and communication tools
- Public Relations - dealing with the media, writing a release, being interviewed
- Tenders - how to find tenders, writing a winning tender submission
- Online Marketing - look and feel and usability of a web site to maximise customers.
These workshops have also proved to be an invaluable tool for creating networks and links with the other participants of the program.
